Focus Outdoor Advisors

As sure as summer is in the air, Colorado sets aside June as a month to celebrate getting around by your own steam with peddles and two wheels.  Bike to work, bike for fun, bike to school, bike to de-stress, get your…

Again taking a leadership role, Colorado became the first state to adopt the Principles for Advancing Outdoor Recreation and Conservation (aka the “SHIFT Principles”). Here’s a brief  summary of the steps that led to their adoption. You can jump here…

Here’s a couple of great articles telling the story of rural towns re-inventing themselves through trail development, from Fruita, Colorado to Crosby Minnesota and Cuyuna Lakes. Great trails are not only fun for mountain bikers, but if sustainably built and well…

The Outdoor Industry Association released its 2017 report on the Outdoor Recreation Economy, highlighting the positive impacts on states and the overall U.S. economy, with consumers spending $887 billion annually on outdoor recreation and creating 7.6 million American jobs. The…

The Adventure Travel Trade Association teamed up with Outside Magazine to study the habits and preferences of the US Adventure Traveler. The insights and profiles are relevant today for any destination or tour operator seeking to expand into this category.…

Bicycle Tourism is good for business and local economies. Do you need quantitative data to reinforce investment or investment proposals for bicycle tourism? The Adventure Cycling Association has compiled a list (below) of the most current domestic and international data on the economic…

  Bike-friendly cities, off-road trails, and scenic country roads where cyclists can spin along in comfort aren’t just good for the people who live in those places. They also attract tourists. And tourists mean money for the local economy. Tourism…