Access to outdoor recreation helped this small town in Idaho attract great employers like the new Clif Bar Bakery and Chobani Yogurt. We’re seeing numerous cases around the country where access to trails and outdoor recreation are a major factor in attracting high caliber employers, employees, small business and entrepreneurs.
“Twin Falls is a perfect spot for us,” Dale Ducommun, General Manager for Clif Bar says. “Within a 15-minute radius, you can kayak on the Snake River, ride great mountain bike trails, go on rock-climbing adventures, or enjoy several other outdoor activities. That’s what this company is all about.”
The California-based Clif Bar fired up the bakery at the end of 2016. It hopes to invest a total of $160 million in the expansion — $90 million in its first phase.
About 250 full-time jobs are expected to be created initially; if market conditions allow, that number could swell to 450.
Clif Bar’s Gary Erickson said he and wife/co-owner Kit Crawford felt they could live in the area, and that was a good sign.
“It’s the people. It’s a wonderful community. Everybody has been super nice to us, seems like everyone works well together,” Erickson said. “The outdoors is amazing. Within a stones throw you’ve got skiing, rock climbing, mountain biking — those are all of our sports. And, golf.
“And, we’re farmers, too. It all just fits.“
Here’s a full article from Livability.com. Enjoy.