The Adventure Travel Trade Association (ATTA) has released a new report, 20 Adventure Trends to Watch In 2018. This report is a comprehensive look at the issues facing adventure travel businesses and destinations in 2018. Now a decade after the global economic recession…
New Report: 20 Adventure Trends
Outdoor Mecca, Twin Falls, ID Welcomes Clif Bar
Access to outdoor recreation helped this small town in Idaho attract great employers like the new Clif Bar Bakery and Chobani Yogurt. We’re seeing numerous cases around the country where access to trails and outdoor recreation are a major factor…
Six Lessons From People Shaping Tomorrow’s Cities
This is a good article from the Knight Foundation highlighting stories from the winners of three years of the Knight Cities Challenge. Great spotlight on innovation, creativity and open mindedness in shaping public places, saying “yes” and taking risks, developing…
June is Bike Month in Colorado!
As sure as summer is in the air, Colorado sets aside June as a month to celebrate getting around by your own steam with peddles and two wheels. Bike to work, bike for fun, bike to school, bike to de-stress, get your…
Colorado Adopts SHIFT Principles For Advancing Outdoor Recreation
Again taking a leadership role, Colorado became the first state to adopt the Principles for Advancing Outdoor Recreation and Conservation (aka the “SHIFT Principles”). Here’s a brief summary of the steps that led to their adoption. You can jump here…
Mountain Biking is Saving Small Town America
Here’s a couple of great articles telling the story of rural towns re-inventing themselves through trail development, from Fruita, Colorado to Crosby Minnesota and Cuyuna Lakes. Great trails are not only fun for mountain bikers, but if sustainably built and well…
New Study: Outdoor Recreation Fuels Local Economies
The Outdoor Industry Association released its 2017 report on the Outdoor Recreation Economy, highlighting the positive impacts on states and the overall U.S. economy, with consumers spending $887 billion annually on outdoor recreation and creating 7.6 million American jobs. The…
Attracting and Servicing the US Adventure Traveler
The Adventure Travel Trade Association teamed up with Outside Magazine to study the habits and preferences of the US Adventure Traveler. The insights and profiles are relevant today for any destination or tour operator seeking to expand into this category.…
Research On Bicycle Tourism Economic Impact
Bicycle Tourism is good for business and local economies. Do you need quantitative data to reinforce investment or investment proposals for bicycle tourism? The Adventure Cycling Association has compiled a list (below) of the most current domestic and international data on the economic…
How Bike Tourism Helps Local Economies
Bike-friendly cities, off-road trails, and scenic country roads where cyclists can spin along in comfort aren’t just good for the people who live in those places. They also attract tourists. And tourists mean money for the local economy. Tourism…