The Adventure Travel Trade Association teamed up with Outside Magazine to study the habits and preferences of the US Adventure Traveler. The insights and profiles are relevant today for any destination or tour operator seeking to expand into this category.
While you might think that adventure travelers favor destinations outside the US, however the study finds that the US is still the number one destination for adventure travelers of all types. The adventure traveller frequently may be with a guided group, but the trend of self guided excursions is growing, which allow for much more flexibility to connect with local culture, and well…adventure.
With the goal of providing adventure companies and destinations interested in building their business with U.S. travelers, the report shares information on:
- PRIMARY U.S. ADVENTURE TRAVELER PERSONAS
- FAVORED DESTINATIONS FOR U.S. ADVENTURE
- TRAVELERS
- MOST COMMONLY PRACTICED ADVENTURE ACTIVITIES
- ADVENTURE TRAVEL TRIP DURATION
- ADVENTURE TRAVEL TRIP PLANNING HORIZON
- TOOLS USED TO PREPARE AND BOOK ADVENTURE
- TRAVEL TRIPS
If you have any questions or would like to explore opportunities in this market segment, please give me a call. Happy reading!